The Body Shop has a strong brand and the best sustainability perceptions of any UK cosmetics brand, according to Brand Finance. Its new private equity owners should continue to build on this to drive growth going forward.
Speaking at the Marketing Society’s Global Conference, eBay UK’s GM Eve Williams and General Mills’ VP MD Ben Pearman explained why marketers often make the leap to GM better than managers of other functions within a business – and why that makes for healthier businesses.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Currys’ rebrand has reached its two-year anniversary, helping kickstart a marketing transition that has seen its marketers better able to make the case for brand investment.
From a spat with M&S over its Cuthbert cake to launching clothing on TikTok, Aldi notched up almost 2 billion impressions during its three-year social push.
We arm you with all the numbers you need to tackle the week ahead.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From how one marketing team grew its influence in an unlikely category to John Lewis releasing its Christmas campaigns, it’s been a busy week. Here is my take.
America’s marketing influence is diminishing because of a failure to apply the concepts of effectiveness that have served marketers in other countries so well. All is not lost though, it’s time for the country’s marketers to come back and lead as they once did.
Asos’s top marketer on how he got the Asos board to buy-in to a £30m brand investment, how he is rebuilding the business’s marketing team and why marketing is well placed to get Asos back on track.
This year’s Christmas ad featuring Snapper the Venus flytrap has achieved John Lewis’s highest effectiveness score since 2020, according to System1; however, the ad has failed to land in the top 10.
Addleshaw Goddard didn’t see the value in marketing for nearly 250 years – that was until a new team convinced senior leadership on the power of brand building and creativity to secure results.
McDonald’s has released the third instalment in its ‘Raise Your Arches’ ad series for the festive season. The first iteration of the platform saw it achieve an ‘exceptional’ branding score, according to System1.
While the wider sector faltered following a post-Covid viewership crunch, ITV dug deep to invest £165m in the launch of streaming service ITVX.
Domino’s will roll out a loyalty scheme in the UK next year but CEO Andrew Rennie was keen to stress that it is not a silver bullet solution to driving purchase frequency for the brand.
Over half of female motorists don’t feel seen by motoring marketing comms. If the industry wants to grow in the face of a clampdown on petrol vehicles perhaps it’s finally time for women to be targeted.