Iceland cuts marketing spend and will focus on promoting ‘great value’ and own label
Molly InnesLast week, chairman Richard Walker said the budget supermarket wasn’t putting out a Christmas ad so it could invest in supporting its customers.
Gap pledges to ‘up its game’ on marketing amid effectiveness push
Charlotte RogersThe clothing giant promises to regain “legendary marketing” status and move away from tactical executions through a commitment to effectiveness.
Future Marketing Leaders 2023: Nerissa Abrahams, Giffgaff
Marketing Week ReportersMarketing Week is proud to name Giffgaff’s Nerissa Abrahams as one of our inaugural Future Marketing Leaders, sponsored by Digitas.
Diageo CFO: Growth requires ‘sustained’ marketing investment over several years
Niamh CarrollDiageo has increased its marketing investment by 60% since 2017 and intends to continue to step up this spend, despite lowered projections for its profit and sales.
Is Mars the answer to Hotel Chocolat’s global expansion woes?
Molly InnesThe loss-making chocolate brand has been bought by Mars for £534m, as its new owner looks to boost its premium appeal.
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Dr Martens creates brand chief role as part of mission to become £2bn revenue brand
Chris SutcliffeDr Martens’ non-executive director Ije Nwokorie will take on the newly-created role of chief brand officer.
How to enhance customer loyalty through personalised experiences
Marketing Week PartnerThe hospitality industry thrives on providing customers with experiences designed around their preferences.
Premier Foods invests in price promotion as inflation begins to ease
Niamh CarrollThe Bisto-owner has committed to “sharpening” its promotional spend in the second half of its financial year, which it expects to drive increased sales volumes.
‘More brand-focused than ever before’: Princes on its pursuit of distinctiveness
Niamh CarrollFood business Princes embarked on a journey to ‘dial up’ the focus on its brands, which include Princes seafood and Napolina, in order to drive distinctiveness and win market share.
Marketing Week reveals our inaugural list of Future Marketing Leaders
Marketing Week ReportersJoin us in welcoming the industry leaders of tomorrow, as part of a new project sponsored by Digitas.
Our Future Marketing Leaders show the industry is in safe hands
Russell ParsonsMarketing Week editor-in-chief Russell Parsons explains how we selected our new list of the industry leaders of tomorrow, sponsored by Digitas.
Nike appoints new CMO amidst leadership shake-up
Josh StephensonNicole Hubbard Graham returns to the business as CMO after departing in 2021.
How consistency helped Bumble diversify
Chris SutcliffeBumble’s VP EMEA and APAC marketing Naomi Walkland explains how the female-first dating app kept the brand focused on its core proposition even as it diversified into new products and territories.
Why one healthcare company is looking to the lifestyle category to grow its brands
Josh StephensonSanofi Consumer Healthcare’s top marketer embarked upon what he dubbed the Crazy Elevate Creativity scheme in order to build brand love for its brands similar to that which Nike and Lego enjoy.
How Tesco reached 42 million people on TikTok
Marketing Week ReportersSome 3,000 entries were submitted via TikTok to become the voice of Tesco’s checkout, helping the supermarket deliver a 7% uplift in Clubcard use.