A departure from the doom-and-gloom public safety adverts of the time, the COI’s road safety hedgehogs were a friendlier alternative that boosted awareness of the green cross code among children by 87% and helped improve road safety across the UK.
Media inflation set to lift ad spend by 4.8% this Christmas, according to Advertising Association and Warc data.
The high street retailer’s 2023 Christmas campaign is the first created by Saatchi and Saatchi.
Marks & Spencer’s ongoing investment in style and Sparks has led to growth in sales and profit but chief executive Stuart Machin argues the journey is not over.
Both Aldi and M&S Food have scored the highest possible long-term effectiveness rating of 5.9 stars on System1’s Test Your Ad platform. Both ads see the return of brand characters from previous festive campaigns.
Despite Purplebricks’ unique position in the market, the online estate agent has undergone a tumultuous few years. Now it is back with a refreshed proposition.
Marketing Week’s annual Career and Salary Survey is now open.
Coca-Cola’s 2023 Christmas ad ‘The World Needs More Santas’ and its 1995 classic ‘Holidays are Coming’, both achieved “exceptional” scores on System1’s ad effectiveness ranking. However, Holidays are Coming reigns supreme, beating the 2023 ad and achieving the highest possible score.
The Ireland-based fashion retailer attributes investment in its digital offering for better-than-expected performance in the face of high street challenges.
The retailer has hinted at a festive ad hinged on growing traditions. It will be the first developed with new agency Saatchi & Saatchi.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Superdrug’s Matt Walburn on why its VIP Rewards scheme will entice customers to use its app and why the brand prefers digital channels for marcomms.
As a marketer, you can’t always control the variables that decide your budget, but understanding them enables you to make the best case for investment.
A sellout collaboration with vodka brand Absolut saw pasta sauce overtake ketchup as Heinz’s top selling product.
We arm you with all the numbers you need to tackle the week ahead.