Marketing chiefs from Britvic, Barclaycard and Sport England are just some of the judges judging this year’s entries for the Marketing Week Awards, taking place on 12 May at the Roundhouse in London.
Coca-Cola has created a series of ads using the ‘Taste the feeling’ strapline as part of its new ‘One Brand’ marketing strategy.
Our own (non-exhaustive) list of the issues to keep an eye on in the next 12 months.
An insight-filled second day at the FoM saw Atom Bank chairman Anthony Thompson and Monica Lewinsky take to the headline stage but there were plenty of takeaways on the other stages too.
Festival of Marketing 2015: An action-packed first day at the Festival of Marketing saw astronaut Chris Hadfield and Lord Sugar take to the headline stage but there was also plenty to see and learn around the rest of the event.
This is the week when Google AdWords turned 15, Movember expanded beyond the moustache and new research showed Brits cautious about spending big over Christmas.
Instagram turned five, Morrisons stopped price matching with the discounters and Tesco reported its latest financial results with a “commitment” to invest in marketing.
Thought you’d missed your opportunity to enter the inaugural Masters of Marketing awards? Fear not because we’ve extended the deadline to 30 September giving you an extra seven days to get your entries in.
The IPA has trawled through its back catalogue to find the most effective TV-led campaigns of all time. From Barclaycard to BT and Tesco, find out which campaigns made the cut.
Over in Cologne in Germany, the biggest names in the ad tech world have been meeting for the annual Dmexco conference. Yahoo’s head of international marketing and editorial Robert Bridge runs Marketing Week through his insights and the trends from this year.
There are only a few days left to get your entries in for the Masters of Marketing and be in with a chance of winning one of the most exciting awards in marketing.
Marketing Week columnist Mark Ritson will take to the stage at the Festival of Marketing as representatives of the major brand valuation companies come together for the first time to debate the future of brand valuation and decide whether it is ‘brilliant or bullshit’.
From Instagram opening up its ad platform to all brands to Morrisons promoting the in-store experience over advertising, Marketing Week rounds up the top five stories you need to know this week.
We present a round-up of the key takeaways from the Data Storytelling Conference, which was hosted by Marketing Week in London.
If you haven’t sent in your submissions for the Masters of Marketing awards yet don’t despair as the awards deadline has now been extended to 23 September, giving you an extra two weeks to enter.